What is DOOH?
DOOH (Digital Out-of-Home) is the digital evolution of traditional outdoor advertising. It encompasses ads displayed on digital LED screens in shopping malls, metro stations, airports, stadiums, and city squares.
Unlike static billboards, DOOH ads are dynamic, programmatic, and measurable. Advertisers can update content remotely, in real time, and deliver different messages at different times of day.
DOOH by the Numbers
DOOH is one of the fastest-growing advertising channels globally:
- - Global market size: Approximately $20-23 billion as of 2025 (Fortune Business Insights, 2025)
- - Compound Annual Growth Rate (CAGR): 11-12% projected through 2030
- - Programmatic DOOH spending: Growing 22.6% year-over-year (StackAdapt, 2025)
- - In-store retail media: Expected to drive 55.9% of DOOH growth between 2025-2029
Sources: Fortune Business Insights "Global DOOH Market Report 2025", The Business Research Company
Why Choose DOOH?
Location-Based Targeting
Digital screens display different content based on location, time of day, and audience profile. Morning fintech ads for commuters, afternoon fashion campaigns for mall visitors — same screen, different messages.
Measurability and Data-Driven Decisions
- - Real-time impression tracking for immediate performance monitoring
- - Camera-based audience analytics for demographic and behavioral data
- - Post-campaign reports for ROI calculation and optimization
According to DPAA (Digital Place Based Advertising Association), DOOH ads deliver 48% higher brand recall compared to traditional OOH.
Speed and Flexibility
- - Content goes live within minutes
- - Instant updates based on weather, stock levels, or events
- - A/B testing to optimize creative and messaging
DOOH in Turkey
Turkey is a rapidly growing DOOH market:
- - Digital OOH investment: ARVAK + Deloitte report puts 2024 digital OOH investment at TRY 1.865 billion
- - Total ad market: Turkey's total media and advertising investment reached TRY 253.6 billion in 2024 (+78.9% YoY) (RD + Deloitte)
- - OOH growth: OOH advertising grew 115.2% in 2024 (RD + Deloitte Report)
- - Digital share: 57.3% of Turkey's OOH market is now digital (Mordor Intelligence, 2025)
- - Programmatic OOH: Fastest-growing segment at 14.02% CAGR
Istanbul, with its 16 million population and 3M+ daily transit passengers, is the market's center of gravity.
Sources: ARVAK (Açıkhava Reklamcıları Vakfı) + Deloitte 2024 Report, RD (Reklamcılar Derneği) + Deloitte "Estimated Media and Advertising Investment 2024", Mordor Intelligence "Turkey OOH Report 2025"
How to Launch a DOOH Campaign
- Define your target audience and locations
- Browse available screens — View our screen portfolio
- Request a free quote — Get pricing tailored to your campaign goals
- Prepare your creative — We provide format guidelines and support
- Go live — Your campaign launches quickly after approval
